I spend A LOT of time listening to webinars and podcasts, reading articles on internet marketing, learning specific details on Pinterest, etc to grow my blog. I aim to spend at least 10 minutes a day (sometimes up to an hour) on blogging education.
I try to share the best of the best in Facebook blogging communities but I eventually forget about the great stuff when something new comes along (shiny objects!!)
So I’m starting this page to list all the podcasts, webinars, ebooks, blog posts and any other educational resources I’m consuming and am LOVING so you can follow along. Let’s grow our blogs together!
I’ll try my best to go back and think of things from the past, but for now this list contains my blogging education from December 2015 going forward.
- The SEO Framework Behind Pinterest’s Growth – A super interesting look at the growth of GrubHub and how that experience helped inform Pinterest’s strategy. One of my fave takeaways is the part about perfecting a process and framework on a local scale so you can scale up from there….I’ve noticed distinct turns in my Pinterest traffic…this discussion explains that Pinterest is constantly A/B testing their SEO strategies to get search engines to index as many boards as possible. So they’re playing the Google results game while we’re simultaneously playing the Google results game. So confusing yet so interesting! Other takeaways: A) SEO testing isn’t worth it when you have only hundreds or thousands page views, but when you’re in the millions, it can really be beneficial. B) Pinterest is focusing on international growth right now. They are 40% international traffic. It might be a good idea to consider having your content translated. I’ve heard of food bloggers doing this, but never really considered it for myself. I bet you could take your best content and translate it with great results.
- We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO – One of my favorite posts of all time on SEO. It’s by Backlinko. I’ve read it three times and get something new from it every single time! A must must must read for any blogger or online business owner of any kind!
- The Beginner’s Guide to SEO by MOZ – I have read this guide many times, and I recommend to beginning and advanced bloggers, alike! If you can read this guide front to back and understand what they’re trying to tell you about search engine optimization, then you will be a cut above 99% of the other bloggers out there toiling away with no clue what to do when it comes to keywords.
- 380 High Emotion Persuasive Words – I found myself referring back to this post at least 10 times in 3 days before I realized what was going on. It’s that good! I’m now binge reading all the posts on Bushra’s site to absorb all of this intense knowledge about persuasion that I never knew existed before! Convinced? Don’t take my word for it – go see for yourself! 🙂
- 27 Important SEO Tips by CoSchedule – This is an excellent overview of many different aspects of SEO and keyword optimization. All the tiny details that take me so long with each post!
- 20 Lessons Going from $0 to $100,000 per Month by Jon Morrow – I revisited this post again recently after reading it for the first time last year. It’s just as good as I remember! So many golden nuggets of blogging wisdom from one of the smartest people on the internet. Recommended reading if making money from your blog from products or services is on your to do list!
- SEO for Bloggers – Whiteboard Friday by Rand Fishkin from MOZ – I was so excited to come across this gem! Bonus: it’s a video! 🙂 I love watching videos because I’m a visual learner. I think you’ll like it, too! A lot of people have asked me what my “social media process” is. The answer is I don’t have one – what he describes in this video IS my process where I spend almost all my time crafting a properly researched and optimized article and then promote at the end. Social media is just a boost of something I hope will already do well without much additional work.
- 6 Simple But Powerful Steps to Get 80% of Your Readers to Finish Your Post – I could link back to almost every single one of Neil Patel’s blog posts, but I figured I should choose just one to start. I found this one particularly helpful in helping me cut back on the rambling I tend to do at the beginning of every post! I’ve been implementing these tips for a while with good results! 🙂
- How to Create a Video Content Marketing Strategy from CoSchedule – This is an amazingly straightforward plan to start & promote a video series. I am going to follow this plan later this summer as I develop my very own!
- Right in the Feels: How to Create Content That Gets Shared by Hannah Smith (see slideshare below) – I’m on a journey to improve visitor experience because 400,000 page views does me no good if nobody takes action on my offers! This is an eye-opening look at the motivations behind virality and basically just made me realized 97% of my posts are crap. :/ (Pardon the curse words in the slides – there are only a few and they have * stars for censorship lol 🙂
Do you have any epic resources to add to the list? Link them up in the comments below!
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If you already have a basic to moderate understanding of keyword research and have at least 20 blog posts under your belt (more is better), then this ebook is for you. It’s a look at my journey from 17K to 350K+ page views each month.